SeafoodSource - World Ocean Council

Hilo Fish Company ranked by SeafoodSource as one of the Top 25 in North America for Seafood Sustainability & Conservation
Read about it here.


Sustainable Statement

Seafood is the core business of CMU Associates, Inc., and its associated companies. As such, the CMU family of companies is committed to providing its customers with sustainable wild-caught and farm-raised seafood products. CMU is also committed to being a responsible company by using its seafood sourcing and marketing role to support responsible fishing and farming practices needed to produce sustainable seafood.

CMU believes that the sustainability of seafood is the result of the process of understanding, monitoring, and managing the ecosystem impacts of capture fisheries and aquaculture. Fisheries and fish farming are both dynamic and change can either be negative, short-sighted and unsustainable, or positive in achieving long-term sustainability while meeting a growing global demand for seafood. For this reason, a responsible company must remain vigilant to changes in fisheries and fish farming practices, and respond in a responsible manner to provide customers and consumers with sustainable seafood. Due to the dynamic nature of fisheries and aquaculture, the CMU Sustainability Statement will continue to evolve as required.

Wild-caught Domestic Seafood from American fisheries.

CMU’s policy is to source seafood products from Hawaii and other American fisheries that are fully-traceable to a U.S. fishery that is managed with defined targets for sustainability under a science-based, transparent, inclusive, responsive, pre-cautionary, and accountable fishery management system. For federally-managed fisheries, the competent authority is NOAA Fisheries Service with support from one of the eight Regional Fishery Management Councils mandated by the Magnuson-Stevens Fishery Conservation and Management Act. All of our wild-caught seafood from Hawaii is traceable to fisheries managed under Fishery Ecosystem Plans developed and maintained by the Western Pacific Regional Fishery Management Council and implemented by the NOAA Fisheries Pacific Islands Regional Office.

Wild-caught Imported Seafood.

CMU’s policy is to source and import seafood that is traceable to fisheries in countries that are making verifiable steps towards responsible fishing and management systems needed to produce sustainable seafood. Many of the countries exporting wild-caught seafood to the U.S. market do not have fishery management or traceability systems equal to the intensity of U.S. fishery management. For this reason, CMU seeks to be a force for positive change in the sustainability of global fisheries. As a step to achieve this goal, CMU is actively engaged in promoting sustainable bottomfish fisheries in Indonesia through its commitment to a Fishery Improvement Project (FIP) along with the Sustainable Fisheries Partnership. Fisheries operating under a credible FIP are taking affirmative and verifiable steps towards meeting the requirements of Marine Stewardship Council sustainable seafood certification. Positive change is underway.

Farm-raised Domestic Seafood from American Aquafarms.

CMU’s policy is to support American aquaculture by procuring farm-raised seafood products that are traceable to farms that undergo intensive planning, permitting, and monitoring of environmental impacts on freshwater, marine, and land resources by local, state, and federal agencies.

Farm-raised Imported Seafood from Aquafarms in other Countries.

CMU’s policy is to procure imported farm-raised seafood from farming operations that the company determines to be conducted in a responsible and environmentally sustainable manner.

Sustainable Seafood

Eating sustainable seafood is an easy way to help support the environment just by choosing wisely. Sustainable seafood is that which comes from places that do not harm the long-term survival of fish species and their ecosystems. It has benefits for the environment, health, and the world’s poor.

BENEFITS for the environment:
Overfishing is causing 70% of fish species to be fished close to or at their capacity. Certain methods of fishing pollute and degrade entire ocean ecosystems. In fact, if current trends continue, the populations of almost all seafood will collapse by 2048. Eating sustainable seafood alleviates some of these stresses on the environment.

BENEFITS for your health:
Seafood is great for your health, and the American Heart Association recommends eating fish at least twice a week. Fish caught unsustainably tends to be from a species higher up on the food chain, which absorbs higher concentrations of toxic pollution.

BENEFITS for the world’s poor:
Over 120 million people worldwide rely on the fishing trade for all or part of their income. Plus, fish is the primary source of protein for one in five people worldwide. However, with overfishing and environmental degradation, the quantity and quality of fish able to be farmed is much lower across the planet than it once was. Sustainable seafood ensures the long-term survival of the millions of people tied to the industry.

Sustainable Fisheries Partnership: FIP, Supporting the Futures of Indonesian Fisheries

CMU & Associates is pleased to announce it has recently partnered with their supplier and Sustainable Fisheries Partnership (SFP) under the Fishery Improvement Project (FIP), in a joint venture to promote sustainability for bottom fish (snapper/grouper) from Indonesia. Within the industry, Hilo Fish Company (HFC) is recognized for its signature label, Krimson, an exceptional line of premium frozen fish products that other brands are measured against. The new FIP logo will be placed on all cartons and the labels for snapper/grouper from Indonesia sold by CMU & Associates.

This partnership not only promotes sustainability, it enforces traceability to ensure that the origin and status of snapper and grouper products are well known and all products are sourced from legal fisheries.

SFP is a large organization that works closely with several different companies on educating and accessing the information on different fisheries to develop programs working towards sustainability.

This joint venture is currently in stage four and working towards a supply of sustainable snapper and grouper. SFP also works with other groups and organizations on several different types of Fisheries Improvement Projects in which some of these companies have reviewed and accepted the FIP for snapper and grouper. An example of a company that has reviewed and accepted the FIP is Fish Wise who is currently working closely with leading supermarkets nationwide on the sustainability program.

CMU & Associates are also working with their supplier and Sustainable Fisheries Partnership to create a new FIP for tuna from Indonesia with the assistance and guidance of SFP. It is in the early planning stages and this project is anticipated to be started in the near future.

Vietnam Yellowfin Tuna and Fishery Improvement Project (FIP)

Yellowfin tuna is Vietnam’s most valuable marine export and a critical source of jobs and income. The FIP is focused on reducing bycatch, improving stock management, and increasing record-keeping and traceability through engagement with fishers, government officials, and the private sector. In the past year, WWF collaborated with the International Seafood Sustainability Initiative (ISSF) to distribute onboard materials on tuna identification and bycatch best practices. WWF and ISSF plan to expand this collaboration to encourage the Vietnam yellowfin tuna vessels to join the ISSF Pro-Active Vessel Registry to increase the transparency of on-board activities. We also expanded the coverage of the onboard observer program which, in addition to collecting important information about the fishery and its impacts on protected species, is now actively monitoring gear losses in the fishery as well. In 2019, FIP stakeholders hope to further mitigate the fishery’s impact on endangered and threatened species by expanding the use of circle hooks in the fishery with the goal of converting at least 150 vessels. WWF has been working with the government to push for reformative policy and legal documents to improve the fishery, like the Shark National Plan of Action. As part of this effort, WWF is hopeful that all CITES Appendix I & II shark species will be protected from fishing by law under an official Decree that is currently under review.

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Ocean Wise Seafood Program

CMU & Associate is excited to announce that it has received the Ocean Wise recommended label for the species listed below:

  • Yellowfin Tuna (wild-caught): Origin: Vietnam, Indonesia, Philippines; Catch area FAO 71 (Hand and pole line)
  • Swordfish (Wild caught): Origin; Vietnam; Catch area FAO 71 (Hand and pole line)
  • Seaweed (Farmed raised): origin: Taiwan

Ocean Wise seafood is a conservation program (Vancouver Aquarium) that makes it easy for consumers to choose sustainable seafood for the long term health of our oceans. The Ocean Wise symbol next to a seafood item is the assurance of an ocean-friendly seafood choice.


Supporting the Futures of Indonesian Fisheries

CMU & Associate is pleased to announce that its Indonesian suppliers received the SFIF Certification. This certification marks the collaboration and best practices developed for active and passive vessel tracking and traceability. The goal of this collaboration is to determine the most efficient and cost-effective traceability solution for broader fleet applications for artisanal and large boat fleets.


Best Aquaculture Practices

BAP is the world’s most trusted, comprehensive, and proven third-party aquaculture certification program. We’ve been improving the environmental, social, and economic performance of the aquaculture supply chain and growing the global supply of responsibly farmed seafood since 2002.

BAP Certification Benefits:

  • Third-party certification, ensuring that your audit is fair, objective, and traceable.
  • The only aquaculture certification that encompasses the entire production chain: farms, processing plants, hatcheries, and feed mills.
  • The standards cover virtually 100% of the finfish, crustacean, and mollusk species produced around the globe.
  • The standards are scientific, rigorous, and always evolving to meet challenges in aquaculture.
  • More than 150 retail and foodservice companies worldwide are publicly committed to sourcing seafood from BAP-certified facilities.
  • To be BAP certified is to prove your commitment to the environment, social integrity, and the health of the animal and consumer.

The Marine Stewardship Council

Hilo Fish Company is proudly certified under The Marine Stewardship Council for our product sourced from Vietnam and Fiji. Buying Hilo Fish Company MSC Certified tuna allows you to purchase premium quality products supported by the world’s most recognized benchmark for sustainability.

The MSC is an international, non-profit organization that ensures sustainable and responsible fishing to prevent the depletion of the natural supply of wild-caught seafood by:

  • Combating overfishing and keeping oceans healthy
  • Promoting transparency in supply chains
  • Supporting fishermen and fishing communities
  • Preventing food fraud
  • Ensuring a robust supply of seafood for future generations.

The MSC is dedicated to using its ecolabel and certification program to reward sustainable fishing practices, influencing the choices people make when buying seafood, and working with partners to transform the seafood market to a sustainable basis.