Hilo Fish Company, one of the Top 25 in North America
for Seafood Sustainability & Conservation in 2020.

SeafoodSource’s recent release of its annual list recognizing North American seafood suppliers honors Hilo Fish Company in the Top 25 for Seafood Sustainability & Conservation. As a company founded in the small town of Hilo, Hawai’i, we are thrilled to be recognized at a national level. To read the full article, click the link below.

Our commitment

Seafood is the core business of CMU Associates, Inc., and its associated companies. As such, the CMU family of companies is committed to providing its customers with sustainable wild-caught and farm-raised seafood products. CMU is also committed to being a responsible company by using its seafood sourcing and marketing role to support responsible fishing and farming practices needed to produce sustainable seafood.

CMU’s policy is to source seafood products from Hawaii and other American fisheries that are fully-traceable to a U.S. fishery that is managed with defined targets for sustainability under a science-based, transparent, inclusive, responsive, pre-cautionary, and accountable fishery management system. For federally-managed fisheries, the competent authority is NOAA Fisheries Service with support from one of the eight Regional Fishery Management Councils mandated by the Magnuson-Stevens Fishery Conservation and Management Act. All of our wild-caught seafood from Hawaii is traceable to fisheries managed under Fishery Ecosystem Plans developed and maintained by the Western Pacific Regional Fishery Management Council and implemented by the NOAA Fisheries Pacific Islands Regional Office.

CMU’s policy is to source and import seafood that is traceable to fisheries in countries that are making verifiable steps towards responsible fishing and management systems needed to produce sustainable seafood.

CMU’s policy is to support American aquaculture by procuring farm-raised seafood products that are traceable to farms that undergo intensive planning, permitting, and monitoring of environmental impacts on freshwater, marine, and land resources by local, state, and federal agencies.

CMU’s policy is to procure imported farm-raised seafood from farming operations that the company determines to be conducted in a responsible and environmentally sustainable manner.

Sustainable Seafood

Eating sustainable seafood is an easy way to help support the environment just by choosing wisely. Sustainable seafood is that which comes from places that do not harm the long-term survival of fish species and their ecosystems. It has benefits for the environment, health, and the world’s poor.

BENEFITS for the environment:

Overfishing is causing 70% of fish species to be fished close to or at their capacity. Certain methods of fishing pollute and degrade entire ocean ecosystems. In fact, if current trends continue, the populations of almost all seafood will collapse by 2048. Eating sustainable seafood alleviates some of these stresses on the environment.

Supporting the Futures of Indonesian Fisheries

CMU & Associates is pleased to announce its partnership with their supplier and Sustainable Fisheries Partnership (SFP) under the Fishery Improvement Projects (FIP).
These partnerships not only promotes sustainability, it enforces traceability to ensure that the origin and status of snapper and grouper products are well known and all products are sourced from legal fisheries.


CMU & Associate is excited to announce that it has received the Ocean Wise recommended label for the species listed below:

          • Yellowfin Tuna (wild-caught): Origin: Vietnam, Indonesia, Philippines; Catch area FAO 71 (Hand and pole line)
          • Swordfish (Wild caught): Origin; Vietnam; Catch area FAO 71 (Hand and pole line)
          • Seaweed (Farmed raised): origin: Taiwan

Ocean Wise seafood is a conservation program (Vancouver Aquarium) that makes it easy for consumers to choose sustainable seafood for the long term health of our oceans. The Ocean Wise symbol next to a seafood item is the assurance of an ocean-friendly seafood choice.


CMU & Associate is pleased to announce that its Indonesian suppliers received the SFIF Certification. This certification marks the collaboration and best practices developed for active and passive vessel tracking and traceability. The goal of this collaboration is to determine the most efficient and cost-effective traceability solution for broader fleet applications for artisanal and large boat fleets.



BAP is the world’s most trusted, comprehensive, and proven third-party aquaculture certification program. We’ve been improving the environmental, social, and economic performance of the aquaculture supply chain and growing the global supply of responsibly farmed seafood since 2002.


Hilo Fish Company is proudly certified under The Marine Stewardship Council for our product sourced from Vietnam and Fiji. Buying Hilo Fish Company MSC Certified tuna allows you to purchase premium quality products supported by the world’s most recognized benchmark for sustainability.

Hilo Fish Company is proud to announce our certification under Fair Trade USA®. Fair Trade USA is the FIRST to offer industry and consumers a holistic choice in sourcing responsible wild caught seafood by addressing social, economic, and environmental criteria, and improving traceability throughout the supply chain. Fair Trade USA is dedicated to setting standards to drive impact through audited farms, fisheries, and factories focusing on environmental, economic and social criteria.

As a company that prides ourselves on our high-quality premium seafood, we are thrilled to be recognized for our sustainably sourced Yellowfin-Tuna.